Acid Running
Acid Running is a London-based outfit founded by Oliver Powe, a former political consultant turned reluctant runner. Frustrated by how the running industry sold perfection and performance, he set out to build something truer to the sport itself — the grind, the solitude, the small acts of persistence that define it. What began as an idea in 2021 has since grown into a respected label that treats running not as spectacle, but as discipline, and makes clothes that reflect that mindset.
The result is running gear with real substance and a sharp sense of the aesthetic. Their pieces are cut from high-performance, sustainable fabrics, built to work hard and age well, but styled with a distinct, design-forward edge that makes them as credible on the street as on a long run. Under Powe’s direction the brand has grown fast, gaining a loyal following for its mix of technical precision and cultural awareness. Acid Running captures running as it really is — demanding, imperfect, and quietly heroic.
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