FIELD NOTES
Field Notes was founded in 2007, when co-founder Aaron Draplin hand-printed 200 little notebooks on a small Japanese toy press. A graphic designer, Draplin had long collected old agricultural memo books given to farmers as promotional collateral, admiring their mid-century form and using them to capture notes and drawings. Intending to give his homemade homage versions to friends as holiday gifts, he sent one to Jim Coudal (complete with rounded corners cut by hand) and a week later, a company was born.
The original Field Notes memo book was bound with that distinct brown kraft paper and that model still forms the heart of their product line. As the brand grew, the range grew too, incorporating new designs like the waterproof Explorer and Streetscapes sketchbook ranges. Today the company is known worldwide, with die hard fans and quarterly limited editions selling out fast. They've established a strong identity, both in the heritage stories they celebrate and the distinct visual character they've built upon, which is perhaps why they are so admired by artists, creatives, designers and anyone interested in the benefits of a slightly more analogue way of living.
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