Patricks
Patricks was founded in Sydney's Bondi, with a mission to redesign men’s grooming from the ground up — smarter formulations, better packaging, and performance that goes way beyond the basics. What started as a single styling product grew into a full range of high-performance essentials, from shampoos and deodorants to hair styling clays and anti-jet lag supplements. The through-line: clinical-grade ingredients, refined scents, and packaging that looks more like a design object than something you'd hide in a cupboard.
Everything about Patricks feels deliberate. The formulations are packed with proven actives — peptides, caffeine, retinol, saw palmetto — blended with a focus on texture, absorption, and long-term results. It’s grooming built for modern routines: fast, effective, and genuinely elevated. The styling range is what made the brand iconic, but it’s the consistency across the board — smart ingredients, considered design, no filler — that’s made Patricks a standout. Grooming may be crowded, but few do it with this much precision or intent.
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