Seven Potions

Seven Potions is a British grooming brand built on a simple premise: if you're putting it on your face every day, it should be thoughtfully made. Based in London, the brand has built a loyal following by combining plant-based ingredients with performance-led formulations that actually deliver. From beard oils to face scrubs and styling clay, every product is vegan, cruelty-free, and free from synthetic fillers — designed to work hard without overwhelming your skin or senses.

The look is clean and understated, but it’s what’s inside that counts. Textures are dialled in, scents are subtle and refined, and the results speak for themselves — whether you're taming a beard, hydrating post-shave, or keeping things in shape. The beard care range is what put Seven Potions on the map, but the rest of the lineup holds its own, with the same focus on balance, function, and ingredients that feel good on the skin. In a category full of noise and novelty, Seven Potions stands out for doing things right: simple, effective, and quietly elevated.