Ten Thousand
Born of a vision to carve a minimalist, athlete-centric niche in the sportswear industry, founders Eugene Kang and Keith Nowak started Ten Thousand back in 2015. Rather than joining the litany of brands presenting a huge, flashy (tasteless) range of styles and colourways, Ten Thousand prioritised a fundamental philosophy: cut the noise and focus on pure performance, rugged durability and essential design. And this dedication to simplicity and functionality shines through in their lineup.
Everything they design starts with an iterative process of rigorous, athlete-led testing, with elite-level feedback integrated back into products before items are retested and refined. This results in training gear that perfectly fits the rigours of the activity it was designed for. In line with their focus on performance, styles are refreshingly minimal, perfect for those sick of styleless, showy sportswear. A nice bonus: this stuff looks just as good on the street as it does in the gym or on the field. Ten Thousand is clearly for those who prefer to let their training do the talking; a brand for those who believe in unadulterated performance and the power of minimalist design.
Shop Categories