Willow
Willow started in Sydney after two self-proclaimed plant killers — Jared and James — finally admitted they had no idea what their houseplants wanted. Overwatered one week, bone-dry the next, they realised the only thing thriving was confusion. So, they built Willow: a clever little sensor system that replaces green-thumb guesswork with data-backed guidance, telling you exactly what your plant needs and when.
The sensor itself is smart in all the ways that matter — tracking soil moisture, temperature, light, and humidity, then nudging you with a heads-up when action’s needed. It links to a central hub and an app, and behind the scenes is a horticulturist-vetted database and years of R&D. It’s beautifully built, too — clean design, high-end optical components, corrosion-resistant probes — and it recently picked up a Good Design Award for doing exactly what it says on the tin. No fluff, just better plant care through genuinely thoughtful tech. If you’re the kind of person who wants their gear to work hard, look good, and actually earn a place in your home — these guys belong in the mix.
Shop Categories