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Soled Out: The Golden Age of Sneaker Advertising

Soled Out: The Golden Age of Sneaker Advertising

Phaidon
418
Regular price £49
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Expert Praise

More than just a visual compilation; it’s the new Sneakerhead Bible...endless sneaker porn...a fascinating peek into the history and culture

— PRINT Magazine

🚚 Order within the next 2 hours, 15 minutes for delivery by 13 Jun, 2026.
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Why It Made The List

A riotous, full-throttle scrapbook of sneaker history, told through the ads that sold the dream in the first place. More than a decade in the making, this 720-page tome is written and compiled by Simon “Woody” Wood, founder of Sneaker Freaker, and it’s packed with nearly 900 vintage print adverts spanning the golden age of sportswear. Expect the big brands and the cult oddballs, classic models and louder-than-life slogans, plus the athletes and pop icons who turned shoes into culture, from Michael Jordan and Andre Agassi to MC Hammer and Paula Abdul. One for collectors, designers, and anyone who loves the graphics as much as the footwear.

More on PHAIDON

At A Glance

  • Hardback edition, 720 pages
  • Nearly 900 vintage images throughout
  • Sneaker ads from the golden age
  • 315 x 230mm large-format size
  • Covers Air Max, Reebok Pump and more

SPECIFICATIONS

Publisher: Phaidon
Author: Simon ‘Woody’ Wood
Format: Hardback
Pages: 720
Dimensions: 31.5 x 23 cm
Images: Nearly 900 vintage images

MORE DETAIL

This enormous hardback looks at sneaker culture through the golden age of vintage print advertising, treating the ads as a visual record of sport, style, branding, and popular culture.

Compiled and written by Simon “Woody” Wood, founder of Sneaker Freaker, it brings together nearly 900 vintage images across 720 pages.

The book focuses on the footwear industry’s most memorable advertising, from major brands and classic models to athletes, musicians, and pop culture figures.

Adidas, New Balance, Puma, Asics, Pony, Pro-Keds, Nike, Converse, and Reebok all appear, alongside models such as the Air Max, All Star, 990, and Pump.

The people are just as important as the products. Andre Agassi, Michael Jordan, Paula Abdul, and MC Hammer are part of the story, showing how sneakers moved through sport, music, celebrity, and street culture at the same time.

The appeal is in the original graphics, slogans, layouts, and period detail.

It’s a book for anyone interested in trainers, but just as much for people drawn to advertising, archive imagery, and the design language of late twentieth-century culture.

Hardback; 720 pages; 315mm × 230mm.

SHIPPING AND RETURNS

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Standard - Royal Mail Tracked 48 (2-3 business days): £2.95

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RETURNS

We offer 100-day returns, provided items are returned in a perfectly re-sellable condition (undamaged and in original condition with tags/packaging). For more detailed information on conditions of return and the process involved, please see our Returns policy page.

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